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CRISIS MANAGEMENT PLANNING
When your company experiences a crisis there needs to be a plan that can easily be implemented. Planning is crucial for getting things right. After the planning process it really comes down to trial...
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MANAGING MARKETING RELATIONSHIPS
The Marketing Mix for Customer Retention Management Product Extras: product and service augmentation and innovation; customizing the offer – relationship building; cross-selling other products in the...
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WHERE THE STRATEGIC MANAGER BEGINS: TAKING STOCK
For communication practitioners trained more as writers than as social scientists, the new bottom-line–oriented environment presents a major challenge. Organizations want cost-effective results. Many...
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AN OVERVIEW OF MANAGEMENT AND ORGANIZATIONAL THEORIES
Organized activities have existed for much of recorded time. Papyrus records indicate that from 2052 B.C. to 1786 B.C. the Middle Kingdom of Egypt’s leaders introduced the subdivision of labor. In an...
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LEADERSHIP AND MANAGEMENT
In an effort to clarify the importance of leadership, traditional management practices have been placed in juxtaposition with leadership (Bennis & Nanus, 1995; Kotter, 1990; Kouzes & Posner,...
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SOCIAL MEDIA MANAGEMENT
Ask people what social media is and in all likelihood you will get the answer, “Facebook and Twitter”. These are the folks who have not really understood the social media and are in all probability...
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NEW DEMANDS ON MANAGEMENT
It is part of the classic leadership tasks to motivate employees. The “HOW”, however, is changing. The prevalent behaviour of executives still consists of ‘prescribing’ work. In recent studies the...
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THE 360 DEGREE COMPETENCE FEEDBACK
SUCCESS entails success, raises self-confidence and creates conditions which make people become willing to increase their performance standards. And these are the conditions which make top performances...
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